Alternatives to Klaviyo

Best Klaviyo Alternatives in 2024

Looking for a Klaviyo alternative? We compare the best marketing automation platforms for e-commerce, including Omnisend, Brevo, and more, to help you choose.

5 alternatives comparedUpdated May 24, 2026Independent · No paid placements

Klaviyo is a powerful marketing automation platform, but it isn’t the only option. Here’s a breakdown of the best Klaviyo alternatives.

Klaviyo’s strength lies in its deep integration with e-commerce platforms like Shopify and Magento, offering granular customer segmentation and behavioral targeting. However, it can be expensive, particularly as your business grows. If you're seeking a more budget-friendly solution, a platform with broader marketing capabilities beyond email, or are frustrated with Klaviyo's complexity, several viable alternatives exist. This guide compares leading Klaviyo alternatives based on features, pricing, and suitability for different business needs.

The ranked list

  1. Top pick · Editor’s choice
    1

    Omnisend

    Omnisend is a robust omnichannel marketing automation platform specifically designed for e-commerce businesses.

    Visit Omnisend →
    Best forE-commerce brands needing advanced automation and multi-channel campaigns.

    Pros

    • Offers pre-built automation workflows tailored for e-commerce scenarios like abandoned carts and welcome series.
    • Supports SMS marketing alongside email, allowing for broader reach and higher engagement.
    • Provides detailed reporting on campaign performance across channels.
    • Integrates directly with major e-commerce platforms including Shopify, WooCommerce, and BigCommerce.

    Cons

    • Pricing can become expensive as your subscriber list grows.
    • The interface, while powerful, may have a steeper learning curve for beginners.
    PricingPAID

    Verdict. Omnisend is a strong contender for businesses seeking a dedicated e-commerce marketing automation solution with deep feature sets. While pricier than some, its omnichannel capabilities and targeted workflows offer substantial value.

  2. 2

    Brevo

    Brevo is an all-in-one customer engagement platform combining email marketing, SMS, chat, and a CRM.

    Visit Brevo →
    Best forBusinesses wanting a unified platform for marketing, sales, and customer support.

    Pros

    • Combines email and SMS marketing with a built-in CRM, providing a complete view of customer interactions.
    • Offers a generous free plan allowing businesses to get started with limited features.
    • Provides transactional email capabilities, suitable for order confirmations and shipping updates.
    • Includes live chat functionality to support real-time customer interactions.

    Cons

    • E-commerce specific features are less developed compared to platforms like Omnisend or Drip.
    • Reporting and analytics, while improving, may not be as comprehensive as dedicated e-commerce marketing platforms.
    PricingFREEMIUM

    Verdict. Brevo shines as a versatile platform for businesses looking to consolidate their marketing, sales, and support tools. Its integrated CRM and affordable pricing make it an excellent choice for growing companies.

  3. 3

    Drip

    Drip is an e-commerce focused email marketing and automation platform.

    Visit Drip →
    Best forE-commerce brands focused heavily on email marketing automation.

    Pros

    • Strong focus on e-commerce segmentation and personalization, allowing for highly targeted campaigns.
    • Provides advanced automation features, including behavior-based email sequences and split testing.
    • Seamless integration with Shopify and other major e-commerce platforms.
    • Offers detailed revenue attribution reporting.

    Cons

    • Can be expensive for large subscriber lists.
    • Interface is less visually intuitive compared to some alternatives.
    PricingPAID

    Verdict. Drip is a powerful option for e-commerce businesses heavily invested in email marketing automation. Its advanced features and revenue attribution reporting provide a significant competitive advantage.

  4. 4

    GetResponse

    GetResponse is a comprehensive marketing platform offering email marketing, automation, landing pages, and webinars.

    Visit GetResponse →
    Best forBusinesses needing all-in-one marketing tools beyond just email.

    Pros

    • Offers a wide range of features, including email marketing, automation, landing page creation, and webinar hosting.
    • Provides pre-designed templates for various marketing campaigns.
    • Has a visual automation builder, making it easier to create complex workflows.
    • Offers webinars as a core feature.

    Cons

    • Can be overwhelming for users who only need basic email marketing functionality.
    • Email deliverability rates have been reported as lower than some competitors.
    PricingPAID

    Verdict. GetResponse is a solid choice for businesses seeking a versatile marketing platform with a broad feature set. The inclusion of webinar functionality is a unique benefit.

  5. 5

    Mailchimp

    Mailchimp is a popular all-in-one marketing platform with a strong focus on email marketing.

    Visit Mailchimp →
    Best forSmall businesses and startups looking for a user-friendly and affordable email marketing solution.

    Pros

    • User-friendly interface and easy-to-use drag-and-drop email editor.
    • Offers a free plan for up to 500 contacts.
    • Provides comprehensive reporting and analytics.
    • Integrates with a wide range of third-party applications.

    Cons

    • Pricing can become expensive quickly as your contact list grows.
    • Strict anti-spam policies may impact deliverability for certain types of content.
    • Recent price increases have made it less competitive.
    PricingFREEMIUM

    Verdict. Mailchimp remains a popular choice for beginners due to its ease of use and free plan. However, businesses with larger lists or more complex marketing needs may find it limiting and expensive.

At a glance

Side-by-side comparison of the alternatives ranked above.

ToolBest ForStarting PriceFree PlanSMS MarketingCRM Included
OmnisendE-commercePAIDNoYesNo
BrevoAll-in-oneFREEMIUMYesYesYes
DripE-commerce EmailPAIDFree trialNoNo
GetResponseAll-in-onePAIDNoYesNo
MailchimpSmall BusinessFREEMIUMYesYesNo

Frequently asked questions

Can I migrate my data from Klaviyo to another platform?

Yes, most platforms offer data import tools or integrations to help you migrate your contacts, lists, and campaign data from Klaviyo. The process can vary depending on the platform and the size of your data.

What is the best Klaviyo alternative for a small e-commerce store?

Brevo and Mailchimp both offer user-friendly interfaces and affordable pricing plans suitable for small e-commerce stores. Omnisend is a great choice if you anticipate needing more advanced e-commerce automation.

Do these alternatives offer A/B testing?

Yes, all of the listed alternatives offer A/B testing capabilities, allowing you to optimize your email campaigns for better results. The complexity and features of the A/B testing tools vary between platforms.

Which platform is best for SMS marketing?

Omnisend and Brevo both offer robust SMS marketing features, including the ability to send automated SMS messages and track campaign performance. Mailchimp also supports SMS, but it may not be as advanced as the dedicated e-commerce platforms.

The verdict

What to pick

The ‘best’ Klaviyo alternative depends entirely on your specific needs and budget. For e-commerce brands prioritizing omnichannel marketing and advanced automation, Omnisend stands out. If you are seeking a comprehensive platform that combines marketing, sales, and customer support, Brevo is an excellent choice. Consider your current and future requirements carefully when making your decision.