Top ConvertKit Alternatives in 2024

The ranked list

1. Top pick · Editor’s choice
   1

   Klaviyo

   A powerful email and SMS marketing platform specifically designed for e-commerce businesses.

   Visit Klaviyo →

   Best forE-commerce businesses with advanced segmentation needs.

   Pros

   • Klaviyo offers deep integrations with e-commerce platforms like Shopify and Magento, enabling highly targeted campaigns based on purchase history.
   • Features advanced segmentation options based on website activity, email engagement, and customer data.
   • Provides robust A/B testing capabilities to optimize email and SMS campaigns.
   • Offers pre-built flows for common e-commerce scenarios like abandoned cart recovery and welcome series.

   Cons

   • Can be complex to set up and use, particularly for those unfamiliar with e-commerce marketing automation.
   • Pricing can be higher than some other options, especially as your subscriber list grows.

   PricingFree plan available; pricing based on the number of contacts and SMS messages sent.

   Verdict. Klaviyo is the strongest overall alternative for e-commerce businesses that need advanced segmentation and automation. Its deep integrations and powerful features justify the higher price point for many users.

2. 2

   ActiveCampaign

   A comprehensive marketing automation platform offering email, SMS, and CRM capabilities.

   Visit ActiveCampaign →

   Best forBusinesses needing an all-in-one marketing automation solution.

   Pros

   • ActiveCampaign provides a wider range of features than ConvertKit, including CRM, sales automation, and lead scoring.
   • Offers advanced automation workflows with conditional logic and branching.
   • Includes a built-in landing page builder and forms.
   • Supports integrations with numerous third-party applications.

   Cons

   • Can have a steeper learning curve than ConvertKit due to its complexity.
   • The user interface can feel cluttered at times.

   PricingPaid plans with features scaling with price.

   Verdict. ActiveCampaign is a powerful choice for businesses that want to consolidate their marketing and sales efforts into a single platform. Its robust feature set comes with a steeper learning curve.

3. 3

   Mailchimp

   An all-in-one marketing platform with email marketing, automation, and website building tools.

   Visit Mailchimp →

   Best forBusinesses of all sizes seeking a versatile and widely-used marketing platform.

   Pros

   • Mailchimp offers a comprehensive suite of marketing tools, including email, social media, and landing pages.
   • Provides a user-friendly interface, making it easy to get started.
   • Offers a generous free plan for small businesses.
   • Integrates with a vast number of third-party applications.

   Cons

   • Deliverability can be an issue for some users.
   • The automation features are not as advanced as those in Klaviyo or ActiveCampaign.

   PricingFreemium model with paid plans offering more features.

   Verdict. Mailchimp is a solid all-around option, particularly for businesses that need a wide range of marketing tools. It's a good choice for those who value ease of use and broad integration support.

4. 4

   MailerLite

   An email marketing platform focused on simplicity and affordability.

   Visit MailerLite →

   Best forBloggers and small businesses on a tight budget.

   Pros

   • MailerLite offers a user-friendly interface and a drag-and-drop email editor.
   • Provides a generous free plan with up to 1,000 subscribers.
   • Offers a good range of automation features for its price point.

   Cons

   • Features are not as advanced as those in Klaviyo or ActiveCampaign.
   • Reporting features are somewhat limited.

   PricingFreemium; paid plans for more subscribers and features.

   Verdict. MailerLite is an excellent option for those seeking a simple and affordable email marketing solution. It’s particularly well-suited for bloggers and small businesses with basic marketing needs.

5. 5

   Brevo

   An all-in-one customer engagement platform with email, SMS, chat, and CRM features.

   Visit Brevo →

   Best forSmall to medium-sized businesses seeking a unified customer communication solution.

   Pros

   • Brevo offers a wide range of tools to engage customers: email, SMS, live chat, and CRM.
   • Includes marketing automation features such as automated email sequences.
   • Transactional email service is included.
   • Offers a free plan.

   Cons

   • The interface can be overwhelming due to the breadth of features.
   • Some users report limitations in advanced segmentation capabilities compared to specialized platforms.

   PricingFree plan available; quote-based pricing for higher volumes.

   Verdict. Brevo is a strong all-in-one solution for businesses that want to consolidate their customer communication channels. Its broad feature set and competitive pricing make it a good value for many.

At a glance

Side-by-side comparison of the alternatives ranked above.

Frequently asked questions